Monday, October 31, 2011

and writing is everywhere in magazines still. It's a different world here. I pick up Esquire for 300kc. That's $17 american dollars for a magazine that doesn't cost more than $3 back home. And they're not all the Style Issue. Sometimes they're thin. It's still important for me to see the advertisements and the articles and the writers. You can see the lines they spend time with. Usually it's the opening and closing lines and maybe something clever to close off a paragraph here and there. Some lines just flow to get the story across, but some of those lines get a lot of care and concern and took time. The ads mostly all suck. They have no idea what they're doing. Oh the money Gucci must pay for someone to come up with idea of a dude on a couch in a suit with his lips pursed. If there's writing in the ads usually it's something that goes nowhere. I don't know why they don't try to tell stories. Louis Vuitton was on the right path with Annie Leibovitz. But where are the right words to go along with it. A small story. Something about the character in the picture. I'm doing it though. I'll show you when I get my scanner hooked up.

1 comment:

  1. Agreed! Every picture tells a story (or should strive to.)